Main automotive firm Ford has filed 19 trademark functions associated to doable metaverse actions. Within the paperwork, the corporate hints on the potential launch of Ford-branded NFTs (non-fungible tokens) by itself market, and in addition refers back to the providing of digital fashions of its vehicles, together with Mustang, Mustang Mach-E, and the Bronco.
Ford Hints at Metaverse Transfer
Ford, one of many greatest U.S.-based automotive manufacturers by gross sales, has launched a number of trademark functions to the U.S. Patent and Trademark Workplace (USPTO), making ready for a possible push into the metaverse. The corporate is searching for to guard its actions within the therein, together with the providing of Ford-branded NFTs on an NFT market of its personal. These NFTs would possibly include textual content, audio, or video associated to the model.
A part of these functions seeks to guard the digital illustration of a few of Ford’s hottest fashions, together with the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.
Additionally, digital clothes containing references to the model, and digital spare components of any of the beforehand talked about fashions are lined within the trademark functions. This is likely to be one of many first steps in an organized digital technique of Ford, in response to USPTO-licensed lawyer Mike Kondoudis, who claimed the corporate was making a “massive transfer” into the metaverse with these filings.
Ford’s Digital Growth
This transfer by Ford is just not a shocking one, on condition that the corporate had beforehand defined that it was analyzing the digital world to create new methods to increase its enterprise. In September, Ford world model merchandising director Alexandra Ford English stated:
Wherever you go all over the world, you discover passionate Ford followers and we wish to provide them an inspiring assortment of merchandise and equipment, and probably even digital merchandise like NFTs.
Ford is simply the newest in a big line of firms which have already embraced these digital worlds and merchandise as a part of its progress methods. Only recently, French automaker Renault additionally made a transfer on this route, inking a partnership with The Sandbox, a metaverse platform, to current digital automotive experiences with merchandise of the model.
Different manufacturers equivalent to Hyundai, a Korean automotive firm, are additionally moving into the metaverse by presenting a few of their future automotive merchandise in a metaverse referred to as Zepeto.
What do you concentrate on Ford’s doable entrance into the metaverse? Inform us within the feedback part beneath.
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